Rouge – The Brand
The red lipstick promotes passion, courage . . . sexual impulses. The wink personalizes her to each individual soul in the audience. Oh that smile! Those sparkling teeth could sell lipstick in addition to hope. Meet our rouge from the Bearing Sea, Sarah Palin – The Brand!
Sarah surprised pundits by resigning her governorship. Didn’t she need more experience or at least a couple geography lessons in preparation for 2012? Not as a rouge! Not as a brand. David Ogilvy defines a brand as, “intangible sum of product attributes: its name, packaging . . . its history and the way it is advertised.” The brand launched in Minnesota last summer, hand-in-hand with Todd, holding sweet little Trig, and shining before banners and balloons. While McCain growled through debates, Tina Fey promoted rouge every Saturday night. As Romney fights health care, Sarah slips into Oprah’s sofa to subliminally sell millions on how moose-hunting improves leadership. Huckabee may be interesting, but Sarah’s smile from thousands of bookstore windows overshadows him. As Gingrich battles socialistic tyranny, Levi Johnson, the estranged father of Palin’s grandson will drop his drawers for Playgirl while fighting for his baby. Priceless publicity! Move over Jon & Kate.
Assuming we survive Agamemnon, 2012 is just around the corner. Don’t be surprised if consumers are buying the rouge brand versus more traditional candidates. In politics let the buyer beware.
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